Popular Japanese lifestyle brand MUJI is expanding its offerings in Australia with the launch of new food categories. The range will feature a variety of sweet and savory options, including curries, candies, and canned beverages. This move underlines MUJI’s commitment to providing high-quality, everyday essentials to the table.
The launch features five flavours from MUJI’s popular curry range, with a special focus on their iconic Butter Chicken Curry which celebrates its 15th anniversary this year. This fan-favourite dish has captivated food lovers around the world, and its launch is highly anticipated by Australian consumers who have been awaiting the chance to experience it. Renowned for its focus on simplicity and taste, MUJI continuously refines its recipes to deliver authentic flavours that resonate with customers.
Alongside the beloved Butter Chicken, foodies can explore Keema, Prawn Masala and Green Curry.
“We’re excited to introduce Australia to our iconic MUJI curry range.” said Vincent Tang, Manager of Marketing and Public Relations of MUJI. “As we celebrate a decade and a half of our popular Butter Chicken, we remain dedicated to creating delicious experiences that honour the traditions of great flavours.”
MUJI’s Butter Chicken Curry recipe has undergone subtle yet impactful changes over the years, capturing the essence of a true butter chicken experience. The use of ghee (clarified butter) and meticulously chosen spices reflect MUJI’s commitment to culinary excellence.
“The revamped Butter Chicken Curry features a blend of three tomato varieties for richer flavour,” explained Vincent. “We’ve also incorporated ghee and cashews for a velvety texture and increased the chicken content for a more indulgent experience with a bolder spice aroma.”
The Butter Chicken Curry, alongside the rest of the exciting MUJI food range, will be available for purchase at MUJI stores nationwide starting May 9th, 2024. As MUJI embarks on this exciting new chapter in Australia, customers can expect the same dedication to quality, taste, and innovation that the brand is known for worldwide.