Australian supplements brand LVL UP is entering the sports performance category with the launch of LVL UP SPORTS, a new range of hydration and sports fuel products designed to help athletes and active Australians perform at their best.
Following the success of its everyday hydration range, LVL UP SPORTS launches nationally from July 29th with a complete range of products developed to support hydration, endurance and recovery. Scientifically formulated to replenish electrolytes lost through sweat and fuel the body before, during and after exercise, the range has been designed for every stage of training, whether you’re chasing a PB, tackling HYROX, running your first marathon or simply getting more out of your workout.
Created by Melbourne entrepreneurs Madison Verrocchi and Austin Xenos, the launch marks the next evolution for the Australian owned brand as it expands beyond everyday hydration into the rapidly growing sports nutrition category. The launch range includes the Sports Hydration Formula, available in both 600g tubs and convenient single-serve sachets, Sports Hydration RTD, Electrolyte Capsules, Sports Fuel Isogel and Sports Fuel + Caffeine Isogel.
“We’ve always believed great products should work hard without making life harder. That’s exactly what inspired LVL UP SPORTS. Instead of having to piece together products from different brands, we wanted to create one complete range that supports every stage of training. We’ve spent a huge amount of time developing products that perform just as well as they taste, and we’re excited to bring that next chapter of LVL UP to Australians,” says Madison Verrocchi.
Built on the same philosophy that made the original LVL UP range a success, LVL UP SPORTS combines premium ingredients, great taste and convenient formats without compromising on performance.
“One thing we noticed was that people were often buying hydration, electrolytes and fuel from three or four different brands because no one was offering a complete solution. We wanted to change that. Whether you’re heading out for a long run, a conditioning session or a weekend ride, LVL UP SPORTS gives you everything you need in one range, so you can spend less time thinking about your nutrition and more time focusing on your performance,” says Austin Xenos.
From hydration powders and ready-to-drink beverages to electrolyte capsules and performance fuel gels, LVL UP SPORTS brings everything together in one system, giving athletes and everyday Australians a simple way to fuel, hydrate and recover, without overcomplicating it.
The Sports Hydration Formula contains all four key electrolytes and essential trace minerals to support hydration, endurance and recovery, while the Sports Hydration RTD provides a convenient ready-to-drink option for rapid hydration on the go. Electrolyte Capsules offer a simple, unflavoured way to replenish electrolytes, while the Sports Fuel Isogel range delivers fast absorbing carbohydrates to support sustained energy during training and competition, with an additional caffeine option for those wanting an extra performance boost.
The LVL UP SPORTS range will be available online and at Chemist Warehouse nationally from July 29th 2026, followed by a rollout into 7-Eleven stores from August 2026, with RRPs ranging from $4.99 to $59.99.
Product Details:
- Sports Hydration Formula: Premium isotonic hydration available in 600g tubs and convenient single-serve sachets in Lemon & Lime, Raspberry Lemonade, Watermelon and Blueberry. TGA Listed: Blueberry (521702), Watermelon (521638), Raspberry Lemonade (521637), Lemon Lime (521497).
- Sports Hydration RTD: A ready-to-drink electrolyte beverage available in Lemon & Lime and Blue Raspberry.
- Electrolyte Capsules: Convenient, unflavoured electrolyte vegan friendly capsules designed to support hydration and performance. TGA Listed (522874)
- Sports Fuel Isogel: Fast absorbing energy gel available in Neutral, Raspberry, Cola and Watermelon.
- Sports Fuel + Caffeine Isogel: Fast absorbing energy gel with 100mg caffeine for an added performance boost available in Neutral.