Vic’s – The Chef’s Butcher is celebrating 30 years of butchery excellence in 2026, marking three decades of supplying Australia’s leading chefs, restaurants and home cooks with premium quality meat. The milestone also coincides with 60 years in butchery for co-founder Victor Puharich, whose lifelong dedication to the craft has helped shape Vic’s into one of the country’s most respected meat suppliers. To celebrate the occasion, Vic’s will launch a series of events, product releases and special offers throughout the year.
“Reaching 30 years is something we are incredibly proud of,” said Anthony Puharich, owner of Vic’s – The Chef’s Butcher. “What began as a small neighbourhood butcher shop has grown into a business that works alongside many of the country’s most talented chefs and producers. Our philosophy has always been simple: respect the craft, work closely with the best producers in Australia, and never compromise on quality.”
Founded in 1996 as a small butcher shop on Oxford Street in Sydney, Vic’s was built on hard work, honesty and a dedication to mastering the craft of butchery. Over the past 30 years, the family owned and operated business has grown into Australia’s leading premium meat supplier, known for pioneering dry aged beef in Australia and helping shape how premium meat is sourced, prepared and served across the industry.
Wholesale remains at the heart of Vic’s operations, supplying the majority of Australia’s leading chefs, restaurants and premium venues including Aria, Firedoor and Rockpool Bar and Grill. Today, the business also spans retail, wholesale and online, with stores at Bondi Junction, Chatswood Chase, Mascot and Chadstone in Victoria, alongside nationwide delivery that brings restaurant quality meat directly to customers’ homes. Vic’s longstanding partnerships with Australia’s most respected farmers remain central to the business. Built on trust and shared standards, these relationships ensure the highest level of care from paddock to plate.
The anniversary year will begin with a 30th Birthday Sale from Friday 13 March, offering up to 30% off sitewide for a limited time across its online range. From their comprehensive selection of wagyu to D.I.Y burger kits, feast boxes, sausages, steaks and slow cook favourites, the anniversary sale invites customers to fill their fridge like a chef and celebrate a shared passion for exceptional produce. The sale will run until midnight on Monday 16 March.
As part of the anniversary celebrations, Vic’s will also introduce several new initiatives:
Launched on 11 March, The Butcher’s Box is a curated weekly essentials bundle designed to deliver premium quality, convenience and strong everyday value for customers shopping in store. Priced at $50, each box includes a selection of butcher chosen staples including chicken breast, beef mince, lamb kofta and thin beef sausages, offering savings of up to $15 compared to purchasing the items individually. Through these boxes, Vic’s aims to make it easier for people to shop with their local butcher; reducing the stress around mealtimes and grocery shopping and allowing customers to purchase top quality meat at great prices.
In late March, Vic’s will launch Vic’s Kitchen, a new range of ready-to-heat and serve meals developed using the same premium ingredients trusted by chefs (RRP $20). The initial range includes Italian style Polpette slow cooked in tomato sugo, Butter Chicken with aromatic spices and cream, and a rich Wagyu Beef Chilli Con Carne, each designed to bring generous, full flavoured meals to the table with ease.
“At the centre of everything we do are our values: respect for our producers, uncompromising craftsmanship and a genuine passion for great food,” said Puharich. “We’re incredibly grateful to our loyal customers and the chefs we work with every day. Their support over the past three decades has shaped who we are today, and we’re excited to celebrate this milestone with them throughout the year.”
Further anniversary celebrations and experiences will be announced in the months ahead.
Vic’s 30th Birthday Sale begins Friday 13 March, with up to 30% off sitewide until midnight on Monday 16 March.