DARTS LIKE YOU’VE NEVER SEEN THEM BEFORE: SYDNEY IS SCORING ITS FIRST-EVER AUGMENTED REALITY DARTS VENUE!

La Di Darts, Sydney’s first ever augmented reality darts venue, launched in Darlinghurst on March 18th

Whether you’ve played darts before or have only heard about the game, it’s usually surrounded by the smell of stale beer and old carpet – introducing darts, like you’ve never seen them before! La Di Darts – Funlab’s first ever augmented reality darts venue, launches in Sydney on March 18 right next door to Darlinghurst’s buzzing Holey Moley location – it’s safe to say your gang’s next get together just levelled up, ten fold!

This 2022 rendition of the classic pub activity is a gamified darts experience, making it an accessible and hilarious activity while bringing old-school glamour and loads of fun to the tried-and-true game. Sydney-siders will be hitting bullseyes in style with their own Gatsby themed private booth and a bespoke cocktail menu. The signature drinks on offer will no doubt encourage a little friendly competition and include ‘The Bullseye’ – a fruity concoction, served in a bright, beautiful peacock glass or the zesty and refreshing La Di Darts version of a Negroni, served in hip flask alongside a short glass with ice!

Even the newest of players will have the chance to dominate the dart board with four different games available so those of all experience levels can have fun. La Di Darts have not only recreated dart classics such as ‘Killer’ and ‘Disco Wall’ (also known as ‘301’), they have added completely new and exciting games such as ‘Robin Hood’, which sees the dartboard morph into an archery target in a race to the most points.

Conceptualised and created by Funlab, famous for bringing Aussies entertainment brands such as Holey Moley, Strike Bowling and Archie Brothers Cirque Electriq, the brand is thrilled to bring this brand new concept to the country, with Sydney as the host of the first-ever venue.

“We are stoked to bring La Di Darts to Sydney’s entertainment scene, adding our signature Funlab twist to such a classic and iconic pub-friendly game that everyone can enjoy. We wanted to create an epic space for social gatherings, and given the glamorous theme and eclectic insta-worthy cocktail offering, next to Darlinghurst’s Holey Moley location seemed to be the perfect spot to roll out the gameplay. While Sydney gets the first taste at La Di Darts, we are pumped at the prospect of launching this concept throughout other locations Australia-wide in the future!” said Blaise Witnish, Chief Growth & Innovation Officer at Funlab.

How does La Di Darts differ from the boards seen in the dark corner near the bar? This gamified dart experience utilises a projected field of play and a traditional dart board. Leaning on modern technology, competition darts are thrown at the board and the scores are electronically captured in real time.

It wouldn’t be a Funlab innovation without weaving in the opportunity to personalise your experience! At La Di Darts, not only can you battle it out with 2-6 of your friends, players can also take and assign their own pictures to their avatars to be featured on the big screen.

Those that fancy a night to remember with the crew or want to ball out on their next business meeting, can try their luck – regardless of your strike rate, everyone deserves to be rewarded with a bespoke cocktail (or three), delivered straight to your booth!

Visit www.ladidarts.com.au to book your private booth for 60 or 90 minute sessions. Whichever length, once your session has expired, you can kick on in our gorgeous bar with ample indoor and outdoor seating or head on over to our friendly, fun neighbours at Holey Moley. La Di Darts will be available from 18 March at Holey Moley Darlinghurst and is an 18+ adults only venue.

Image credit: Zennieshia Butts (@zennieshia)

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