Two of Australia’s biggest names just broke the norm, and it tastes and looks incredible. Cadbury Dairy Milk and MCoBeauty have done something no one saw coming: an aisle crossing collab that’s landing exclusively at Woolworths, because why choose between your snack aisle and your beauty fix?
Think of it as a creative collision. Each brand stepped boldly into the other’s world, reimagining their most iconic products through flavour, texture and a whole lot of fun. The confectionery aisle meets the beauty aisle, and neither will ever look (or taste) the same.
The centre piece? A creative swap only these two brands could pull off. Cadbury Dairy Milk debuts a new Watermelon flavour Chocolate Block inspired by MCoBeauty’s cult Watermelon Glow range. MCoBeauty fires back with a chocolate inspired beauty collection that captures everything playful, bold and irresistible about Cadbury, now in cosmetic form.
“We’ve always believed beauty should be fun, accessible and a little unexpected. So when the opportunity came to bring the iconic Cadbury Dairy Milk experience into beauty, it was an easy yes. As the number one makeup brand in Woolworths, MCoBeauty has changed the way consumers shop for beauty and cemented the grocery aisle as a go-to destination. As such, we are always looking for new ways to surprise and delight our consumers and disrupt conventional beauty ideas. Our limited-edition exclusive collection perfectly captures this and allows both brands to tap into each other’s worlds and create a cultural conversation at scale.” – Lucy Robinson, Head of Marketing, MCoBeauty.
The full drop:
- Cadbury Dairy Milk x MCoBeauty Watermelon Chocolate Block (RRP $8) – inspired by the iconic Watermelon Glow range
- Cadbury Dairy Milk x MCoBeauty Gift Box (RRP $15) – an assortment of mini chocolates: classic milk chocolates and milk chocolates with watermelon flavour centres, in one very giftable box
- MCoBeauty x Cadbury Eyeshadow Palette (RRP $25) – six chocolate-inspired shades: Vanilla Bean, Melted Toffee, Dark Cocoa, Choc Chip, Cadbury Kiss and Dairy Milk
- MCoBeauty x Cadbury Cadbury Dairy Milk Lip Peptide Treatment (RRP $18) – peptides and shea butter with a glossy, hydrating finish that’s basically dessert for your lips
- MCoBeauty x Cadbury ICONS Collection (RRP $29) – a curated mini set of lip treatments, mascara, liner, pressed powder and a setting puff
And yes, the chocolate block is proudly Australian made at Cadbury’s historic Claremont factory in Tasmania, where the brand sources 100 million litres of fresh milk from local dairy farmers and sugar from Queensland growers. Local to the core.
“We’re always looking for fresh and creative ways to connect with Australians and particularly younger consumers who we know engage with brands on their own terms. Our latest Cadbury collaboration with MCoBeauty is designed to spark conversation, fuel discovery and create new ways for consumers to engage with the brands they love. We’re proud to have created something joyful and disruptive together and we can’t wait to see how consumers respond.” – Katrina Watson, ANZ Director Chocolate & Meals, Mondelēz International.
The Cadbury Dairy Milk x MCoBeauty collection lands exclusively at Woolworths nationally from Wednesday 5 August 2026. Limited time only.