Cold Rock Ice Creamery launches brand new loyalty program Rockstar Rewards

Ice cream addicts across Australia can accumulate Rockstar Rewards dollars and gain access to exclusive news, offers, discounts and competitions. 

Aussies who love to Choose It, Mix It, Smash It, Love It will rejoice as Cold Rock Ice Creamery has launched Rockstar Rewards, Australia’s coolest loyalty program, which rewards members for every purchase made in the form of Rockstar Reward dollars! Giving ice-cream addicts more reason to get their fix, Rockstar Rewards will give members an even cooler Cold Rock experience and is now open to join by downloading the Cold Rock app or signing up online.

Converting customers into Cold Rockstars, the brand new digital loyalty program allows members to gain Rockstar Reward dollars each time they make a purchase of any product at all participating stores and can then start redeeming in store and sampling as many flavour combinations as their cravings desire.

“We have many loyal customers, so we created Rockstar Rewards, to give them the best experience possible and to enjoy more than just a delicious ice-cream treat. We are very thankful for our customers and welcome all Rockstars to the Cold Rock family!” says Stan Gordon, CEO of Cold Rock Management.

In addition to earning Rockstar Reward dollars, loyalty members will receive a free gift upon signing up, as well as exclusive news, offers, discounts and access to competitions. Birthdays will also be made even sweeter with a free Cold Rock Ice Cream and a discount on a Cold Rock Ice Cream Cake.

From 1 November 2021, all Cold Rock stores will no longer issue or redeem the ‘paper version of buy 10 get 1 free stamped’ loyalty cards. All existing Cold Rock loyalty cards will be honoured until 31 December 2021.

To become a Cold Rockstar, please visit or download the Cold Rock app from the Apple store or Google Play store.

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