Have you ever imagined a world without dairy? Minor Figures, the pioneering oat milk brand created for coffee, is launching a global competition that encourages coffee lovers to do just that.
Minor Figures has partnered with some of the best baristas and coffee shops globally to celebrate innovation, sustainability, and connection within the coffee community. The competition, Dairy Disloyalty, champions plant-based coffee consumption all over the world, inviting customers to experience some of the best coffee their cities has to offer while embracing the plant-based ethos.
From May 30th to June 13th, coffee lovers across the globe can win prizes by playing the field. How does it work? Consumers buy any dairy-free coffee from each of the 6 participating cafes in their city, where they will earn a stamp for each on a bespoke Minor Figures disloyalty card. Each participating café has cards available and will provide a uniquely coloured stamp to mark off their disloyalty. Once completed, consumers can snap a pic of their disloyalty card and submit it online to go into the draw to win a custom-made La Marzocco coffee machine. In addition, the first 100 entrants will win a limited edition Minor Figures bowling shirt, made to order!
Jonathan Chiu, one of the founders of Minor Figures, shares, “The Dairy Disloyalty competition offers coffee lovers worldwide the opportunity to enjoy some of the best cafes and plant-based coffees each participating city has to offer. We want to encourage people to get out and explore coffee in their city and imagine a world without dairy”.
In addition, he adds that operating sustainably has been a core principle of Minor Figures since the beginning. “We are B Corp Certified and produce all our products locally here in Australia. Our products are vegan and we are committed to upholding the values of plant-based living, this competition is a great way to share those values with our community”.
The Minor Figures Dairy Disloyalty competition will take place globally across over 20 cities including, London, Manchester, Edinburgh, Glasgow, Cork, Dublin, Belfast, Paris, Lyon, Berlin, Vienna, Prague, Zurich, Los Angeles, Portland, Nashville, Atlanta, Melbourne, Sydney and Tokyo.
The environmental benefits of switching to plant-based milk alternatives:
● Without intervention, coffee-growing locations could decrease by up to 50% by 2050 due
to climate change (Läderach et al., 2014).
● Oat milk emits approximately 8 times less carbon than dairy, requiring nearly 22 times
less water and about 10 times less land (Poore & Nemecek, 2018).
● Swapping dairy for oat milk in a single coffee saves 500g CO2 per cup. Drinking an oat
milk latte and a pint of beer has the same carbon footprint as a dairy latte.
● Over a year, switching to oat milk lattes daily saves 180 kg CO2e (Poore & Nemecek,
2018).
So, get disloyal with Minor Figures: cruise around some of the best cafes in your city, enjoy any plant-based coffee and collect stamps for your chance to win big!
For more information about the Minor Figures competition and their full T&C’s please visit their website at minorfigures.com/pages/dairy-disloyalty
MINOR FIGURES INVITES COFFEE LOVERS TO EXPLORE THEIR LOCALCOFFEE SCENE AND A WORLD WITHOUT DAIRY IN THEIR LATEST GLOBALCOMPETITION
