Yorkshire Tea Reminds What a “Proper” Brew Really Means: Quality in Every Cup
In the ritual of a daily brew, there’s an opportunity to do things better, and Yorkshire Tea has made it its mission to ensure every cup lives up to that moment. Prioritising properness, depth of flavour and quality, the brand is elevating everyday tea into something truly worth savouring.
In Australia, 58% of tea enjoyed at home is still classic black, so for Yorkshire Tea, upholding its reputation for doing things “proper” matters more than ever. Following Taylors Sourcing Approach, a value-led process focused on responsible sourcing, multi-year contracts and investment in social and environmental projects, this is where properness is implemented at every stage from the very beginning. This aims to improve livelihoods and the environment for local communities, delivering security for their supplier and a quality brew for Yorkshire’s tea drinkers.
Carefully crafted by combining teas from different origins, its tea delivers a balanced and consistent flavour, where precision is essential. From tasting thousands of teas a day to perfect its signature taste, to investing in sustainable partnerships with growers across Africa and India, in every brew, there’s over a century of care behind it.
Aussie tea drinkers can enjoy Yorkshire Tea’s signature black teas, each crafted for a distinct drinking experience:
RRP $3.00 AUD per 25 pack, $6.30 AUD per 100 pack
The original, well-rounded brew is known for its smooth, satisfying taste and everyday drinkability.
RRP $7.50 AUD per 100 pack
A bold, full-bodied brew with a punchy flavour for those who like their tea with extra strength.
RRP $9.00 AUD per 100 pack
The brand’s finest blend, made from top-quality leaves sourced from Kenya, Rwanda and Assam, delivering a richer, more refined cup.
Still the No.1 black tea brand in the UK, Yorkshire Tea has grown significantly over the past century, but its values remain unchanged. Still proudly family owned and based in Yorkshire, the brand continues to believe that a good quality brew is worth it, because when it comes to tea, doing things properly makes all the difference.
Yorkshire Tea’s core range is available at Coles, Woolworths, David Jones and independent grocers nationwide.
About Yorkshire Tea
Yorkshire Tea is produced by Taylors of Harrogate, a Harrogate-based family business devoted to the craft of outstanding tea and coffee since 1886. At Yorkshire Tea, everything’s ‘done proper.’ They taste thousands of teas a day to maintain its iconic blend, building strong relationships with the world’s top tea estates and doing business in a way that respects people and planet. For more information, visit yorkshiretea.com.au