FUJIFILM Australia will launch ‘Foodtography Tours’ this month, as a study commissioned by FUJIFILM Australia in conjunction with Pureprofile finds a third of young Aussies surveyed (32%)* are struggling to capture tasty-looking content.
Developed in partnership with Aussie food scene experts, Local Sauce Tours and Foodie Trails, and two of the nation’s leading food content creators, Adrian Widjy and Bianca in Melbourne, the limited series of tours will feature a selection of Sydney and Melbourne’s best-kept culinary secrets – with FUJIFILM Australia photography experts on-hand to help Aussies sharpen up their skills.
The study commissioned by FUJIFILM Australia in conjunction with Pureprofile also found that a fifth of young Aussies surveyed (21%)* admitting they don’t have the right equipment to capture good content, the global photography brand will also enable attendees to get hands-on with the new Fujifilm X-M5, which was announced in October as the ‘mirrorless digital camera for the creator generation’.
Discussing the food tours, Shaun Mah, General Manager of the Electronic Imaging & Optical Devices Division at FUJIFILM Australia, said:
“At Fujifilm, we’re passionate about inspiring creativity and curiosity through the lens of photography, so to celebrate the launch of X-M5, we wanted to offer a unique and innovative experience. We know Aussies love nothing more than capturing food-related content, whether that’s at home, on-the-go or enjoying a meal at a restaurant – and given the X-M5 is aimed towards first-time content creators, it’s perfect for this experience.”
“Thanks to its lightweight and compact design, spectacular image and audio quality, and handy 9:16 recording mode, the X-M5 is every content creator’s dream. It’s so easy to snap and share vibrant content no matter the subject matter.”
Adrian Widjonarko, an esteemed foodie creator and owner of Places in Sydney, said: “While Sydney’s food scene continues to evolve and grow, one thing never changes – people love taking pictures of their food! I’ve been capturing and sharing must-try experiences in the city for over four years now, and it’s been a pleasure working with Fujifilm and Local Sauce Tours to help Aussies do the same.”
“While consistency is key to getting better at content creation, there’s no doubt that having the right kit in your hands is essential too – so I’m super excited to see what Sydneysiders get up to on the Tours. One thing’s for sure, it’s going to be delicious!”
Describing the Sydney tour, Justin Steele, Founder and Director of Local Sauce Tours, said:
“We’re thrilled to be partnering with Fujifilm to create this unique ‘foodtography’ experience for Sydneysiders – enabling them to get in-and-around some of the city’s hidden gems and capture them through the lens of the Fujifilm X-M5.”
“Honing in on Newtown’s diverse culinary scene, guests can expect to try everything from Turkish ice-cream to Italian fritti, modern Cantonese cuisine, Mexican street-food, and even a twist on the classic Aussie meat pie. We can’t wait to welcome budding creators to the tours and help them capture some truly tasty content too.”
Bianca Wendel, a lifestyle creator known for her Bianca in Melbourne channel, said: “As a born-and-bred Melbourne local, I’m incredibly passionate about sharing the stories, experiences and cuisines our vibrant city has to offer – that’s why I’m excited to collaborate with Fujifilm and Foodie Trails to bring the Foodtography Tours to life.
“As a content creator and food enthusiast for over a decade – I’ve eaten my way around Melbourne’s incredible food scene. I can’t wait to share my love for our diverse food culture on this tour, where we’ll discover unique dishes and meet the dedicated people behind these local gems. Together, I hope to inspire aspiring creators to explore these great eateries and capture the experience with the new Fujifilm X-M5.”
Describing the Melbourne tour, Himanshi Munshaw Luhar, Chief Foodie of Foodie Trails, said:
“We’re absolutely thrilled to partner with Fujifilm for this exciting new Foodtography Tour series. Melbourne is renowned for its vibrant food culture, and through this collaboration, we’re offering guests a unique opportunity to not only taste the city’s culinary gems but to capture them through the lens of Fujifilm’s X-M5 camera.”
“At Foodie Trails, we’re passionate about creating memorable food experiences, and this partnership allows us to blend our love of food with the art of photography in a way that’s never been done before.” Foodies and photography fans can sink their teeth into the Foodtography Tours this November, with more information about the experience in Sydney HERE and Melbourne HERE.