After much anticipation, Dash Water is thrilled to announce that it will be shaking up the Australian soft drink market with the launch of its renowned ‘wonky fruit’ infused sparkling waters – officially landing in 1,500 stores nationwide this September.
A trailblazer in the sustainability sphere and a celebrity favourite, Dash Water has built a reputation as the UK’s go-to healthy sparkling drink made with three simple ingredients: water, bubbles, and wonky fruit, containing no sugar, sweetener or calories.
You may ask the question – what is wonky fruit? The answer is simple, it is the wonky, bent, crushed, curved, knobbly, misshapen, imperfect fruit and vegetables that others say no to. The company is committed to reducing food waste by accepting these produce ‘misfits’ – they judge on taste, not looks.
Dash, the certified B Corporation, are on a mission to make tasty drinks that do good for your health and our planet.
Created by young guns Jack Scott and Alex Wright in 2017, Dash Water earned the London duo a spot on the Forbes 30 Under 30 List. With high profile Dash devotees including Ellie Goulding, Robbie Williams, and Victoria Beckham, it’s no wonder Aussies were keen for a taste of the action.
“Australians are conscious consumers. They know it’s not enough for products to look and taste good, they need to do good too. We are absolutely thrilled to share Dash Water with our friends Down Under. Tapping into the Australian market is an integral part of our mission to reduce food waste and hero wonky fruit that otherwise would be left behind,” said Co-Founder Jack Scott.
Local production is important to Dash; the brand’s recyclable cans are manufactured locally in Victoria, while the product itself is created using Australian spring water. Wonderful wonkiness has already been a hit, with Dash projecting it will sell 1.5 million cans within the first full year of trading in 2021.
Aussie tipplers will have access to four refreshing flavours – lemon, cucumber, raspberry, and peach – that mix perfectly with others, and sing on their own. Dash is now officially available in 700 Woolworths stores and 800 independent retailers across the country, so getting your wonky fix is easy!
Dash Water is available in 4 x 300ml cans, RRP $8. To find your closest Dash, visit: www.dash-water.com.au Instagram: @dashdrinks Facebook: @Dashwater Twitter: @DashDrinks