Atlantic Group to become major partner of highly-anticipated new precinct The Goods Shed, Ballarat

Award-winning developer Pellicano is thrilled to announce that Atlantic Group® will be the major partner in creating a multifaceted hospitality and entertainment hub, home to phenomenal culinary concepts and unique event spaces for the highly anticipated revival of The Goods Shed in Ballarat.

The Goods Shed Ballarat is set to arrive in October 2021 and is a major redevelopment of the heritage-listed historic goods shed adjacent to Ballarat train station, featuring a retail and hospitality area. Also on-site is the new Quest Ballarat Station and a landscaped community and events plaza.

Atlantic Group® will create a variety of spaces, including an all-day dining café, offering wholesome meals showcasing local producers and fresh ingredients. The Goods Shed precinct will be a thriving hub of warm hospitality. There will also be an Asian grab and go kiosk for dumplings and more, as well as lavish event spaces and a theatrette.

Hatem Saleh, CEO and Founder, Atlantic Group® said: “Atlantic Group® has been a leader in the industry for more than 25 years within Metropolitan Melbourne. We are excited to join the community of Ballarat and look forward to making some magnificent memories within this wonderful region of Victoria”.

The Goods Shed Ballarat has been made possible thanks to a $28 million investment from the Victorian Government in the Ballarat Station Precinct Redevelopment.

Member for Wendouree Juliana Addison says the transformation of Ballarat Station Precinct is providing a vital tourism opportunity for Ballarat. “The securing of quality partners for The Goods Shed at the Ballarat Station Precinct is welcome news. This significant project will transform the area into a vibrant community, transport and commerce hub.”

Each event space within The Goods Shed is unique in design and character. Atlantic Group® will cater to a range of social gatherings, parties, weddings, corporate functions and working meetings. The theatrette is designed to showcase independent movies, plays, performances, conferencing, ted talks and more, featuring 308 seats with a state-of-the-art cinema sound system.

Other exciting venues within the precinct include a brewery and gin offering. Ballarat’s own Dollar Bill Brewing and Melbourne bar Little Lon are currently in final discussions.

Visitors can expect the highest level of hospitality excellence at the newly invigorated The Goods Shed, a major development that will create hundreds of jobs for locals.

Nando Pellicano, Managing Director of Pellicano said: “Pellicano went through a thorough process in selecting Atlantic Group. We are absolutely thrilled that they have agreed to get involved so that we can do this beautiful building justice in bringing it back to life”.

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