Melbourne’s Happiest Hour celebrates a fresh start

Australian Venue Co. announces 50% off bills.  Thirty Melbourne pubs & bars are celebrating a fresh start in 2021 by launching ‘Melbourne’s Happiest Hour’ – 50% off all food & beverage bills from 5pm–6pm, every day in January.

Australian Venue Co. is making everyday celebrations easier for Melburnians, by cutting the cost of catching up with friends and family.

“After a challenging year, we wanted to make it easier for our locals to catch up with their mates. We’re raising a glass to a fresh start!” said Andy O’Brien, Venue Manager of The Duke of Wellington.

Eight of the participating venues are in the Melbourne CBD, which Australian Venue Co. CEO Paul Waterson hopes will support the CBD’s recovery over the summer. Melbourne’s Happiest Hour at Australian Venue Co. is valid from 5pm–6pm between 1st–31st January. That’s 50% off the total bill, every day for a whole month!

So where can locals find Melbourne’s Happiest Hour this January? All their favourite venues including The Duke of Wellington, O’Connell’s, State of Grace, Beer DeLuxe Federation Square, Imperial Bourke St, The Auburn Hotel, The Station Hotel in Footscray, and more! Melbourne’s Happiest Hour also applies to The Smith’s pop-up Lake Club at Albert Park Lake.

There’s no limit to how many times guests can claim the discount so there’s no excuse for them not to arrange plenty of catch-ups with family, friend and colleagues.

Melbourne’s Happiest Hour at Australian Venue Co.
What: Melbourne’s Happiest Hour at Australian Venue Co. – 50% off the total bill
Why: To kick off 2021 with good times, great food and refreshing drinks at half the price!
When: From 5pm–6pm, between 1st–31st January
Where: At Australian Venue Co. establishments in Melbourne*
How: Dine and drink at Australian Venue Co. Melbourne establishments from 5pm–6pm and pay via mobile. Guests can use the Australian Venue Co. app, or order at table by scanning a QR code – no sign up required.
For venue details visit

Australian Venue Co promotes responsible service of alcohol. T&Cs will apply and will be available on the AVC website prior to the promotion commencing. * Melbourne’s Happiest Hour is not applicable at The Park, Rivers Edge or The Exchange Beach Club. The discount does not apply to private event bookings.

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