Hugos Chocolates and Cinnabon® are bringing one of the world’s most recognizable bakery flavours to Australian confectionery aisles with the launch of new Hugos Cinnabon® Bombs, available exclusively at Coles stores nationwide and online now.
Inspired by the iconic flavours of American bakery brand Cinnabon®, Hugos Cinnabon® Bombs feature a soft cinnamon flavoured centre made using Makara cinnamon and crispy filo pastry pieces, coated in smooth cream cheese frosting inspired by the flavours of a cinnamon scroll.
Landing exclusively and available in Coles stores nationwide, the new Hugos Cinnabon® Bombs are expected to become one of the most talked-about confectionary launches of the season, with the unmistakable sweet cinnamon flavour that has fuelled countless viral food moments online, giving Australians a new way to experience the beloved Cinnabon® taste.
Already known for creating some of Australia’s most playful and viral chocolate products, like their Milk Chocolate Pistachio Bombs which were hailed as ‘Australia’s answer to the viral Dubai chocolate trend’ Hugos Chocolates continues to push flavour boundaries with creations designed to stand out both on shelves and across social media.
Crafted with a smooth decadent cream cheese shell wrapped around a rich, cinnamon-flavoured centre, the bite-sized treats deliver the unmistakable Hugos experience consumers know and love in an entirely new flavour. The launch taps into growing consumer demand for innovative flavour collaborations that bring beloved restaurant and bakery brands into new snacking occasions.
Hugos Chocolate founder, Costa Kon, said: “At Hugos, we love being the first to bring global flavour trends to Australians in a way that feels fun, new and impossible to ignore. The Cinnabon® craze is huge internationally right now and we knew we had to turn it into a Bomb. Collaborations and viral flavour drops are where the category is heading, and we’re excited to keep pushing the boundaries with retailers, like Coles.”
“Cinnabon has built a global fanbase, and this collaboration transforms those beloved tastes into a unique confectionery experience.” said Dave Mikita, President of International and Retail Channels Licensing at GoTo Foods. ” Hugos has a proven track record of creating innovative products that capture consumer attention, making them an ideal partner to help us extend the Cinnabon brand beyond our bakeries and into new snacking occasions.”
The 130g packs (RRP $6.50) are available in COLES stores nationwide now. Made in Australia.
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