Award-winning Tasmanian wine estates Tamar Ridge and PIRIE have unveiled a beautifully reimagined cellar door in Tasmania’s Tamar Valley, introducing an elevated new visitor experience that celebrates exceptional cool-climate wines, thoughtful design and genuine Tasmanian hospitality.
Following a significant refurbishment, the renewed cellar door has been designed to reflect the quality and craftsmanship synonymous with both brands, inviting guests to discover an extensive range of fine wines across the Tamar Ridge and PIRIE collections through a series of tailored tasting experiences overlooking one of the Tamar Valley’s most spectacular landscapes.
Completed in just eight weeks by local builder Zanetto, the transformation introduces a refined contemporary interior where bespoke Spiegelau crystal glassware, a striking double-sided fireplace and sweeping views across the Tamar River combine to create a destination that feels distinctly Tasmanian.
Whether gathering around the handcrafted 12-seat Tasmanian oak table, relaxing beside the fireplace or settling into one of several intimate lounge spaces overlooking the vineyard, every element has been carefully considered to encourage guests to slow down and savour the experience.
Luxury Portfolio Manager Katherine Brown said the new cellar door reflected the evolution of both brands while remaining true to their Tasmanian roots.
“It’s incredibly exciting to welcome guests to a true brand home for Tamar Ridge and PIRIE that reflects the quality, prestige and character of our wines,” said Brown.
“Set high above the Tamar River, the cellar door enjoys one of the region’s most spectacular outlooks, creating an extraordinary setting in which to experience our fine wines. Whether you’re relaxing beside the fireplace with a glass of Tamar Ridge Reserve Pinot Noir or enjoying a flute of PIRIE Vintage sparkling overlooking the valley, we want every visit to feel memorable, considered and unmistakably Tasmanian.”
Guests can choose from a collection of thoughtfully curated tasting experiences led by the cellar door team, from introductory wine flights through to refined hosted experiences.
Highlights include the PIRIE Supreme Indulgence Experience, pairing prestige Méthode Traditionnelle sparkling wines with premium Oscietra sturgeon caviar, alongside the Ultimate Expressions of Pinot Noir, showcasing five of Tamar Ridge’s most distinguished Pinot Noirs, including its exceptionally limited Single Block releases.
Seasonal Tasmanian cheese platters and locally sourced small plates round out the offering, encouraging guests to linger a little longer while taking in the vineyard and river views.
All tasting experiences can be booked online via tamarridge.com.au and pirietasmania.com.au.
Located just 20 minutes north of Launceston, the Tamar Ridge & PIRIE Cellar Door offers visitors a new way to experience one of Australia’s leading cool-climate wine regions, bringing together awardwinning wines, regional produce and elevated hospitality in one unforgettable destination.
The Tamar Ridge & PIRIE Cellar Door is now welcoming visitors daily from 10.00am–5.00pm.
FAST FACTS
- Location: 1A Waldhorn Drive, Rosevears TAS 7277 • Open: Daily | 10.00am–5.00pm
- Experiences:
- 15 Tamar Ridge and PIRIE wines available to taste
- Guided tasting experiences from $20pp
- PIRIE Supreme Indulgence Experience featuring Oscietra sturgeon caviar ($99pp)
- Tamar Ridge Ultimate Expressions of Pinot Noir ($49pp)
- Seasonal Tasmanian cheese platters and locally sourced small plates
- Bookings: tamarridge.com.au | pirietasmania.com.au
- Cellar Door Highlights:
- Beautifully reimagined Tamar Ridge & PIRIE cellar door
- Handcrafted 12-seat Tasmanian oak table
- Double-sided feature fireplace
- Bespoke Spiegelau crystal glassware
- Panoramic Tamar River and vineyard views
Image credit: NatashaMulhall