The Botanist Gin, renowned for its commitment to sustainability and eco-conscious practices, is set to host a beach clean-up event on Bondi Beach on the 21st of April, in honour of Earth Day (which falls on the 22nd of April). With the theme of Earth Day 2024 ‘Planet vs. Plastics’, the initiative couldn’t be more apt.
Participants aged 18 and above are invited to join The Botanist Gin and special guest, Bondi Rescue’s Harrison Reid, at Bondi Beach for a day of community engagement and environmental action. Harrison Reid, serving as The Botanist Gin’s brand ambassador, will highlight his dedication to the cause of ocean conservation and inspire attendees to make a difference in protecting Australia’s stunning beaches.
In exchange for their efforts, participants will receive tokens redeemable at partnering venue, Hotel Ravesis. These tokens can be exchanged for refreshing The Botanist Gin and Tonic and The Botanist Gin martini, providing a well-deserved treat for their contributions to the clean-up efforts.
As a B Corp certified distillery, The Botanist Gin is renowned for its unwavering commitment to sustainability across all facets of its operations. From energy conservation and responsible agriculture to biodiversity preservation and eco-friendly packaging, the brand embraces a holistic approach to sustainability. With a mission to make a positive impact on social, economic, and environmental fronts, ‘The Botanist Gin Beach Clean-Up’ is a testament to the brand’s dedication to creating a more sustainable future.
Cristobal de la Rubia, Brand Manager, The Botanist Gin says, “At The Botanist Gin, we believe in the power of collective action to drive positive change. Our beach clean-up event is not just about picking up litter; it’s about fostering a sense of community and responsibility towards our environment. We’re excited to partner with Harrison Reid and engage with individuals who share our passion for preserving Australia’s natural beauty.”
Australia is home to some of the world’s most breathtaking beaches, and The Botanist Gin is dedicated to maintaining their beauty for generations to come. By organising this beach clean-up event, the brand aims to raise awareness about the importance of environmental conservation and inspire individuals to take proactive steps towards a more sustainable future.
Participants can head to Hotel Ravesis at 12pm to collect their rubbish collection items before heading to the beach to do their bit. They then need to hand their rubbish over to a team member and collect their redeemable tokens before heading back to Hotel Ravesis for a refreshing cocktail.
Details:
Where: Bondi Beach
When: 21st April 2024
Time: 12:00pm – 2:00pm