The crunchiest and healthiest crisps you’ve ever tasted are here!

Big Cut crisps are made with unpeeled golden potatoes that are sliced thicker and hand-cooked low and slow to produce a bigger crunch with a hint of fluffy in the middle.

This latest innovation by Proper Crisps, Australasian artisanal crisp maker, guarantees a bigger, more satisfying crunch in four mouth-watering flavours: Marlborough Sea Salt, Cracked Pepper, Dill Pickle & Cider Vinegar, and Smoked Paprika. Each flavour promises to deliver a unique and delicious taste experience that will keep customers coming back for more.

Cooked by people, not machines, Proper Crisps is dedicated to elevating snacking one crisp at a time. Unable to source Agria Potatoes in Australia, Proper set up a seed program to develop their very own unique golden potato, grown locally and hand-selected for perfection, with every batch of seasoning made in-house, from scratch.

“With Proper Crisps we deliver on a promise of Every Bite Matters and ensure every crisp is an edible masterpiece,” says Head Cultivator Duncan Kerr. “This commitment is what sets us apart from mass-produced chips. We are obsessed with the quality of every potato, every crisp, every cracker.”

Big Cut has a 4 Health Star rating, making it a healthier snacking option, due to lower salt, higher fibre, and no nasties named under its ingredient list. And just like their award-winning core range, Big Cut is plant-based and allergen-free, always!

“We believe the answer to a good life is simple: eat better snacks,” says Kerr. “From mindless to magnificent, Proper snacks are the perfect way to elevate your snacking game.”

Proper Crisps Big Cut is now available in four delicious flavours at select IGA stores and specialty retailers nationwide. RRP $6.50, 140g.


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