The specialist ‘village grocer’ to open doors for soft launch on 30th September
Melbourne-based ‘village grocer’, Leaf is opening an exciting new location this week, swinging open its doors to the busy High Street precinct in Armadale for its soft launch on Friday 30th September. The inner Melbourne suburb will be home to the third Leaf grocer, adding to the two existing locations situated in the bustling streets of Elwood and Hawthorn.
True to Leaf brand that was founded in 2007 by fruit and vegetable wholesaler, Leon Mugavin, the modern-look Armadale store will house a range of curated produce and high-quality ingredients. Hard-to-find products from local and international small-scale producers, whether organic, sustainable and conventionally grown and produced are set to line the walls and shelves, bringing a taste of local to the well-known, premier shopping destination.
Shoppers can prepare to be immersed in a food paradise like no other, where they can discover a range of specialty and artisanal pantry items alongside fresh food staples. The Leaf Armadale offering will also focus heavily on supporting local producers, showcasing conventional and organic products sourced from Victorian growers, farmers and suppliers.
Unique finds include everything from weird and wacky produce, wild-foraged pine mushrooms and heirloom pumpkins, to specialty items like Darryl’s Peanut Butter, Great Ocean Road Vitality Jamu powerhouse tonic and Cultiv.ate plant-based burger patties. Other range highlights include Ramarro Farm vegetables, black sapote from North Queensland rainforests and Mildura oranges where we can trace which tree they are from.
Like its Elwood and Hawthorn siblings, Leaf Armadale will offer in-store experiences to encourage the local community to shop and eat more sustainably. This includes the Australian-first self-pour Schulz Organic Dairy ‘milk bar’; a station where eco-conscious shoppers can bring in their own glass bottles to fill with fresh, quality Schulz Organic Dairy milk, reducing plastic waste and packaging. To compliment pour your own milk will be a full range of bulk grains, nuts and seeds to scoop yourself.
Founder Leon Mugavin can’t wait to welcome new foodies to his modern Leaf Armadale grocer.
“We are so excited to add the new High Street, Armadale store to our small chain of village grocers in Melbourne. We hope that by expanding Leaf brand, we can continue to inspire the local community and future generations of shoppers to celebrate real food in all its glory, nourishing the mind and body with nothing but the best produce available. Because if it’s not good enough to feed my family, it’s not good enough to be in my stores.”
Leaf Armadale will open at 853 High Street on Friday 30th September.
833 High Street