Smirnoff returns to Splendour in the Grass this July after two years away from the festival stage, with a brand-new immersive experience, Smirnoff Seltzer Springs, bringing a touch of Palm Springs to Byron Bay.
The two-story mega-marquee will be a Smirnoff Seltzer sanctuary in the heart of Splendour in the Grass festival grounds, evoking relaxing Palm Springs poolside vibes by day and Las Vegas revelry by night. It’s the ideal spot for festival-goers to kick back and enjoy the best new music from emerging artists and internationally acclaimed DJ’s, and explore Smirnoff’s new range of Seltzer flavours including Peach Iced Tea, Natural Orange and Mixed Berries.
The ground floor will welcome festival goers into an electric poolside daze, framing the entrance with waterfalls projected on giant LED screens, vibrant beach umbrellas and a desert oasis of cacti. Attendees will be able to sample all Smirnoff Seltzer flavours (Natural Lime, Raspberry Rosé, Passionfruit, Natural Orange, Mixed Berries, Peach Iced Tea and Mango) from the downstairs bar and take in the colourful surrounds.
From 12pm every day, live music from emerging artists and DJs will spill into the space at the desert inspired Cabana Stage, including Smirnoff’s Ads for Artists winner, the prince of R&B pop Adrian Dzvuke performing his hit new song with a potential special guest appearance. Meanwhile international DJs such as Brooke Powell, Sequënce, Laura King and April Kelly hit the decks until 2am on the Seltzer Springs downstairs mainstage as part of the Splendour in the Grass line-up.
After soaking up the indoor bar, festival goers can then step outside for the ‘gram in Smirnoff’s “Cacti Land” – a mini desert space with larger than life bright and colourful cacti for a unique photo moment that feels fresh from Palm Springs. Visitors can then explore the second story of the experience, taking in the panoramic view of the festival grounds from a rooftop terrace cladded in white wooden panels, highlighted with pops of green, peach and purple tones inspired by Smirnoff Seltzer’s Mixed Berries, Natural Orange and Peach Iced Tea flavours. Relaxing day beds offer the ideal vantage point to take in the sunset over the festival skyline.
Pulsing with undeniable pool club energy, the space is also home to Smirnoff’s free enviro-glitter Station. To keep revelers festival ready at all times, Smirnoff glitter specialists will offer free looks inspired by three of Smirnoff Seltzer’s flavours; Lime, Peach Iced Tea and Passionfruit, to sparkle long into the night. Designed with a floating mirror, the enviro-glitter station provides long distance views of the festival landscape perfect for people watching from the Smirnoff Seltzer Springs rooftop high above.
For some lucky punters, Smirnoff will offer free ticket upgrades, giving winners Gold Pass Access to the festival grounds and the VIP treatment for the rest of the weekend. To be in with the chance of winning, head to Smirnoff Seltzer Springs on day one (Friday 22 July) and get involved with the photo booth area, dance to DJ set or getting glam at the glitter station. Winners will be randomly selected each hour from opening.
Smirnoff Seltzer Springs Events Calendar:
Thursday 21st July: 4pm – 10pm
Smirnoff Revelry: 4pm – 10pm
Friday 22nd July: 1pm – 2am
Enviro-glitter looks (complimentary): 1pm to 4pm
Music performances: 12pm to 2am
Upgrade your ticket promotion: Win the chance to upgrade your SITG ticket to Gold Pass Access throughout the day on Friday 22 July at Smirnoff Seltzer Springs.
Smirnoff Club Raiders: 3pm – 2am
Saturday 23rd July: 12pm – 2am
Enviro-glitter looks (complimentary): 1pm to 4pm
Music performances: 12pm to 2am
Smirnoff Girls on Deck: 3pm – 2am
Sunday 24th July: 12pm – 2am
Enviro-glitter looks (complimentary): 1pm to 4pm
Music performances: 12pm to 2am
Smirnoff Hardware DJs: 2pm – 2am
To purchase tickets, or for more information on Splendour in the Grass 2022, please visit: www.splendourinthegrass.com
For full set times please visit: www.splendourinthegrass.com/set-times-maps/
Please note, Splendour in the Grass and Smirnoff Seltzer Springs are both cashless experiences.
Smirnoff Australia Facebook and Smirnoff Australia Instagram @smirnoffaustralia #SmirnoffSeltzer #DrinkResponsibly