IT’S TIME TO SHAKE THINGS UP!
Serving up delicious cocktails at home just got easier than ever with the launch of TAILS® COCKTAILS – an exclusive range of pre-batched, bar quality cocktails that are ready to enjoy in just 30 seconds.
The range of four TAILS COCKTAILS – each made using a premium spirit from the Bacardi portfolio, blended with top quality ingredients – includes the ‘the ‘Whisky Sour’ (DEWAR’S® Blended Scotch whisky); the ‘Gin Gimlet’ (BOMBAY SAPPHIRE® gin); the ‘Espresso Martini Cocktail’ (42BELOW® vodka); and the ‘Passionfruit Martini Cocktail’ (42BELOW vodka).
Each bottle has an RRP of $40 and the range is available from Dan Murphy’s and First Choice Liquor, Ritchie’s IGA, Boozebud, Hairydog and independent retailers.
Offering all the complexity and flavour of hand-made cocktails but with none of the effort, the new range is a perfect addition to any home bar.
ADD ICE. SHAKE. POUR.
Serving TAILS COCKTAILS is as easy as 1,2,3 – pour 125ml into a shaker (or any closed container), then simply add ice, shake and pour – and a QR code on every 500ml bottle links to a 30 second ‘how to’ video.
Whether at home after work or having a casual get-together with friends, TAILS COCKTAILS are perfect for shaking up a catch-up, or as an alternative to wine and beer to make the moment extra special.
Evert-Jan Bos, General Manager, TAILS comments: “This is a game-changer for the home bar. TAILS COCKTAILS offer both incredible taste and convenience, making it easier than ever for people to enjoy the same flavour and complexity of a cocktail made from scratch, without any effort or expertise. No shopping for ingredients, no measuring, no recipes – just add ice, shake and pour – how easy is that?”
PANDEMIC SHAKES UP DRINKING OCCASIONS
“During the two years of lockdowns and staying-in, we’ve seen a huge trend for experimenting with cocktail creations at home, and learning more about premium spirits,” comments Brenda Fiala, Global VP of Strategic Insights & Analytics, Bacardi. “As a result, the home bar and serving cocktails when hosting dinner and garden parties has had a big resurgence.”
Brenda adds: “We also hear from people that they want to focus on connecting – and reconnecting – with their loved-ones. They want to enjoy those moments with great experiences, and they want those experiences to be quick and easy to organize. This makes it the perfect moment to be launching TAILS COCKTAILS – now people can serve up fantastic cocktails when hosting friends and family at home, without any planning or effort.”
For more information on TAILS COCKTAILS, visit www.tailscocktails.com.