Sydney-based Two Good Co, a social enterprise that provides restaurant-quality food and employment training to domestic violence survivors, has launched its WHATAMOTHERL*VER campaign, aiming to raise national awareness of domestic violence survivors this Mother’s Day.
The national campaign will see Two Good Co match every #WHATAMOTHERL*VER gift pack sold with another care pack of products to a woman affected by domestic violence, living in a shelter in Australia.
The luxury care packs have become synonymous with the social enterprise, which employs vulnerable women to create beautiful gifts and food. This year, the Mother’s Day gift packs contain a 500ml Two Good body lotion, 500ml Two Good body wash and a Two Good OO Hugs candle, which is hand-poured by women in the ‘Work Work’ Program. Each care pack retails for $120.
This year, Two Good Men including Matt Kuchar from P&V Merchants and Young Henry’s founder, Oscar McMahon, are fronting the campaign, which raises awareness of the link between domestic violence and homelessness, with the fastest growing cohort of homeless people being women over 50. They hope to continue the conversation around how individual decisions can support local social impact and create tangible change in communities.
Speaking about the campaign, McMahon said: “The women I know in that age group have spent their lives being providers, nurturers and feeders. To think about a woman in that stage of her life now living in her car, or at risk of homelessness is very disheartening. This year we hope to highlight that individual decisions to support local social impact can create tangible change in our communities.
“For me, working with Two Good Co is a mixture of cause, effectiveness and the people. There’s so much positivity around Two Good; there’s strong energy and focus on the solution, rather than dwelling on the problem.”
The luxurious care products that Two Good Co have become known for were first inspired by a letter to Two Good Co’s founder Rob Caslick from domestic violence survivor Lisa McAdams, about a toiletry set she had received.
“When people think of domestic violence, they think about the abuse suffered, but rarely what was missing – love, affection and care,” says Lisa. “The day I arrived at the refuge I was handed some basics: shampoo, conditioner, soap. I was grateful to receive them as I had arrived without my own toiletries. The thing that touched my heart was they were wrapped in cellophane with a pretty, neatened bow. The fact that someone had taken the time to neaten the bow was so pivotal in my healing.”
Founder and CEO of Two Good Rob Caslick said: “Mother’s Day can be a particularly difficult time for vulnerable women, especially those staying in shelters. We want these women to know that they are seen, they are heard; that the community cares about them and that they are worthy of love and respect. We hope that this Mother’s Day, our gift packs remind them that they are not alone, and they are not forgotten; there’s a brighter tomorrow for them”.
The limited edition WHATAMOTHERL*VER care packs are available to purchase online from Two Good Co website from 6 April. https://www.twogood.com.au/good-things
Product page: https://www.twogood.com.au/good-things/whatamotherlover-gift-pack
Two Good Co
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