Next stage launched this week.
• Traditional smoking ceremony and sod-turning event to be held onsite
• Anaconda, McDonald’s and Officeworks confirmed as new tenants coming soon
• Large format retail precinct leasing now
• ECQ Stage 2 to be launched in 2022
With Anaconda, Officeworks and McDonald’s all coming soon to Eastern Creek Quarter (ECQ), Frasers Property Australia officially launched the next stage of the centre, the new large format retail precinct, on Thursday, 8 April.
Special guests including Blacktown Mayor Tony Bleasdale, Executive Director of Western Sydney Parklands Trust Suellen Fitzgerald and Frasers Property CEO Anthony Boyd were on site at ECQ, 159 Rooty Hill Road South, Eastern Creek for a traditional smoking ceremony and sod-turning event.
The second stage of ECQ will comprise approximately 11,300 sqm of large format retail space and feature up to 20 stores ranging in size from 200 sqm to 2,000 sqm. It will also deliver an additional 340 on-grade parking spaces.
A 5 Star Green Star Design & As Built rating is being targeted for Stage 2, in keeping with the centre’s sustainable identity, with plans for a major 400kW solar system to generate energy for use in the precinct.
The leasing campaign for ECQ Stage 2 is progressing well with Anaconda, Officeworks and McDonald’s confirmed as major tenants and negotiations with other leading brands progressing.
Frasers Property Australia anticipates launching the large format retail precinct in 2022.
Anthony Boyd, CEO, Frasers Property Australia says the launch of the new large format retail precinct is an important milestone for the centre and for the local community.
“Thanks to the efforts of our wonderful tenants, Eastern Creek Quarter has become established as an important social and retail destination for the local community. The start of construction on the new large format retail precinct at ECQ adds a new dimension to the community and will draw visitors from across Sydney,” Mr Boyd says.
“We look forward to creating the new precinct in a way that supports all retailers and does justice to the beautiful Western Sydney Parklands backdrop,” he says.
“Eastern Creek Quarter has already benefitted the whole community by creating more quality local jobs and significantly contributing to allow the Western Sydney Parklands Trust to provide high quality and free recreation facilities in Blacktown and to continue to restore native bushland. The creation of Stage 2 will further benefit the Trust that manages the Parklands including providing high-quality green open space, award-winning recreation areas, maintaining over 60 km of tracks and trails and helping to fund a 1,000 ha expansion of bushland corridor,” says Suellen Fitzgerald, Executive Director of Western Sydney Parklands Trust.
In addition to direct benefits to the Parklands, the development is projected to create approximately 100–120 construction jobs and 271 ongoing retail jobs on-site.1
Opportunities exist at ECQ for homewares, electrical goods, automotive, recreational, outdoor, pet and baby goods operators. There are also potential opportunities for indoor children’s recreation centres and swim schools.
For large format retailers, ECQ’s location offers substantial potential. The centre benefits from convenient accessibility and very high exposure, with 11.2 million2 vehicles travelling along the Great Western Highway annually, and the population in the main trade area is undergoing significant growth.
According to LocationIQ, the trade area for ECQ is categorised by younger, larger than average families with household income levels around 20% higher than the Australian benchmark of around $98,5003. The centre serves a large and growing catchment and is within a 15-minute drive for 330,000 people and a 30-minute drive for 1.2 million people4.
Large format retail leasing specialist Retail Projex has been appointed to coordinate the leasing campaign for ECQ Stage 2.
With a full-line Woolworths supermarket, Stage 1 of ECQ houses a mix of local concepts, quality brands and the unique ECQ Social precinct, with its covered and al fresco seating, outdoor deck, kids play area and large format outdoor digital screen.
Stage 1 of ECQ has been awarded a 6 Star Green Star Design & As Built rating by the Green Building Council of Australia and features 1MW of solar panels, a 200kL onsite rainwater tank, extensive landscaping and trees in the external carpark area, and bicycle parking facilities, making it a world leader in sustainability.
Retailers interested in opportunities at ECQ should call Frasers Property on 13 38 38 or visit www.frasersproperty.com.au/Retail/NSW/Eastern-Creek-Quarter/Register.
1 Ethos Urban, Environmental Impact Statement on the Eastern Creek Stage 2 development
lodged to DPIE, November 2018.
2 Eastern Creek Business Hub, Market Potential Assessment, LocationIQ, November 2017.
3 Eastern Creek Business Hub, Market Potential Assessment, LocationIQ, November 2017.
4 Eastern Creek Business Hub, Market Potential Assessment, LocationIQ, November 2017.
Top image: Blacktown Mayor Tony Bleasdale, Executive Director of Western Sydney Parklands Trust Suellen Fitzgerald and Frasers Property CEO Anthony Boyd