Australian indie-pop duo Client Liaison has teamed up with 7-Eleven, all in the name of redeeming something back from what’s been a tough year for all Aussies.
A two-man eccentric band known for sparking joy and escapism through its signature synth pop tracks, the partnership encourages all of us to break free of 2020’s challenges and relish in the easy wins.
The collaboration marks both the launch of 7-Eleven’s Redeem 2020 campaign that will see people across the country scoring easy wins and free products via the new My 7-Eleven app, as well as the timely release of Client Liaison’s new single ‘Intervention’, with lyrics that function as something of a rallying cry to keep spirits up during tough times. Created in lockdown, the song is all about escapism, breaking free and sparking joy.
From 7 November, every customer who downloads and registers with My 7-Eleven will randomly receive a free reward – from slurpees and coffee, to chocolate bars, sausage rolls and muffins, new members will be welcomed in true 7-Eleven style.
In addition to receiving free rewards for joining, the My 7-Eleven app has an abundance of exclusive Redeem 2020 offers for both new and existing members.
“We’ve loaded the My 7-Eleven app with easy wins for everyone. Whether you’re a loyal user of the My 7-Eleven app, or new to it entirely, this summer is all about sparking joy through life’s small pleasures,” said Julie Laycock, 7-Eleven’s General Manager Customer Experience.
“But it doesn’t stop there. From locking in great fuel prices, to providing customers the opportunity to track each 7-Eleven visit to reap rewards, we’re excited to give a little back to our loyal members.
“Renowned for their feel-good tracks and infectious positive energy, we’ve enlisted the help of Client Liaison to encourage Aussies across the country to join the My 7-Eleven app and redeem their exclusive offers.”
When asked why they’ve partnered with 7-Eleven, Client Liaison’s Monte Morgan and Harvey Miller said, “We have joined forces with 7-Eleven to intervene in 2020 and give everyone a chance to celebrate the little wins”.
And while customers have until 7 December to take advantage of the Redeem 2020 offers, the My 7-Eleven app houses an array of ongoing benefits for savvy shoppers, including access to the ‘Fuel Price Lock’ function whereby customers can search and lock in the best local fuel prices from their five closest 7-Eleven stores and then redeem at any 7-Eleven fuel store in Australia.
There’s also a brand new loyalty offer that lets customers track their in-store purchases, and on the 7th visit, will be presented with a range of offers to instantly redeem.
For more information on the My 7-Eleven app head to https://www.7eleven.com.au/my-7-eleven.html