Glen Moray Single Malt Whisky officially launches its move to the world of golf in Australia, extending a brand platform inspired by shared values of heritage, patience and craftsmanship deeply rooted in Scotland’s whisky and sporting traditions.
This Australian debut marks the next chapter in Glen Moray’s evolving relationship with golf: a natural alignment that positions the Speyside distillery within the rhythm and ritual of a classic round. Like Single Malt Whisky, golf rewards precision and respect for tradition.
Glen Moray’s association with golf was first established internationally in 2024 through a three-year partnership with The Senior Open Championship, marking the brand’s inaugural step into the sport on a global stage. Since then, Glen Moray has brought this alignment to life across the UK and United States through a series of on and off-course activations that reinforce this brand positioning: one that celebrates a well-played round, unhurried moments and good company.
Most recently in the United States, this positioning was activated through ‘Have a Classic Round on Us’ (July–December 2025), a nationwide point-of-sale campaign designed to engage golf enthusiasts at retail and invite them into the Glen Moray world. With the Australian launch, Glen Moray now extends this global platform to local audiences for the first me.
To mark the occasion, Glen Moray hosted an invitation-only whisky and golf experience in Sydney, bringing together key media to introduce this move to the world of golf through an immersive lens. Hosted by Global Brand Ambassador Iain Allan, the event paired a guided tasting of Glen Moray’s single malt portfolio with virtual play on one of Scotland’s most iconic courses: the legendary Old Course at St Andrews.
The experience showcased Glen Moray’s signature Speyside style and long-standing expertise in cask maturation, featuring expressions including Glen Moray Classic, Sherry Cask Finish, 12-Year-Old and Peated Cask, alongside rare and experimental cask finishes. Designed to mirror the flow of a classic round of golf, the event reflected Glen Moray’s belief that great whisky, like great golf, is best enjoyed at a relaxed pace.
More to Come
The launch of Glen Moray’s whisky-and-golf brand alignment in Australia signals the beginning of a longer-term commitment to the sport locally. In the months ahead, the brand will continue to build its presence within golf through partnerships, experiences and activations that connect whisky and the game in meaningful, authentic ways.
A key next step is ‘Dream Team Season 2, presented by Glen Moray’, the second edition of Golf Space’s flagship indoor golf competition, running for 20 weeks from February to June 2026: launching on February 24th. Bringing together Australia’s most engaged indoor golf community, the season features more than 100 matches played in a fast-paced, 3-player team social format designed to capture the spirit of a classic round: competitive, inclusive and unashamedly fun.
The competition culminates in a live Grand Final event, transforming the final round into a celebration on of modern golf culture. With Glen Moray woven throughout the season as the ideal whisky to enjoy alongside a round, Dream Team Season 2 reinforces the brand’s natural place within the game.
Glen Moray’s new brand positioning in Australia will continue to evolve, reinforcing its global platform while tailoring it to the local market. By embedding itself within the culture of golf, rather than a single occasion, Glen Moray aims to build a lasting association that resonates with both whisky lovers and golfers alike.
Crafted in the historic town of Elgin since 1897, Glen Moray is known for its smooth, approachable character and diverse portfolio of cask-led expressions. With its alignment to the world of golf now launched down under, Glen Moray invites local audiences to enjoy the spirit of a classic round – with more chapters to come.
ABOUT: GLEN MORAY–CASK EXPLORER SINCE 1897
Crafted in the heart of Speyside since 1897, our smooth, fruity single malt whisky embodies the classic Speyside style. Glen Moray is double distilled in our copper stills, on the banks of the River Lossie, as it has been for 125 years. Then, with skills passed from generation to generation, our craftsmen carefully age Glen Moray in our traditional warehouses. Experts in maturing and marrying many different types of casks, they create the array of flavours which inspire our extensive range. Inclusive and inviting, Glen Moray is enjoyed on its own and in cocktails, by aficionados and whisky early adopters alike. For more information, please visit the Glen Moray Whisky website.
RETAILER: Shop Glen Moray at Dan Murphy’s
WEBSITE: www.glenmoray.com
INSTAGRAM: https://www.instagram.com/glen_moray_whisky/