Soul Origin launches SO Buns, A Bun-Believably Tasty New Twist on Lunchtime Favourites

Soul Origin, one of Australia’s leading fresh food brands, is redefining lunchtime with the launch of their brand-new SO Buns, available in stores now. These deliciously unique creations take the humble bun and transform it into a sweet-meets-savoury taste sensation, packed with protein and bursting with flavour.  

The SO Buns draw inspiration from the heritage of a traditional Dutch bakery in the 1970s, featuring the iconic tiger bun. With a golden, delightfully crunchy crust, these buns offer a distinct crackle on the outside while remaining irresistibly soft and fluffy on the inside. Staying true to their commitment to quality and creativity, Soul Origin has elevated this unique bun with bold, modern twists.  

Starting from just $11.90*, SO Buns are available at all Soul Origin stores nationwide and deliver on taste!  

*Prices vary across store locations

Whether you crave something spicy, cheesy, or smoky, SO Buns has something for everyone.

Here’s the mouthwatering lineup: 

Spicy Crunchy Chicken SO Bun  

Feel the heat with this bold creation! Golden, crispy chicken pairs perfectly with fresh cos lettuce, creamy chilli mayo, and a signature hot sauce for a fiery burst of flavour. The Spicy Crunchy Chicken SO Bun is made for those who love food with personality and just the right amount of spice. 

Crunchy Chicken and Cheese SO Bun  

Where crunch meets creaminess. This comforting bun combines golden crunchy chicken, fresh cos lettuce, rich velvety aioli, and smooth melting cheese. It’s the perfect snack to satisfy your cravings in one delicious bite.

BBQ Steak SO Bun  

Big. Bold. Irresistible. The BBQ Steak SO Bun is a smoky, sweet delight featuring tender, juicy steak, paired with fresh tomato, crisp cos lettuce, sweet, caramelised onions, and earthy beetroot strips. Topped off with creamy aioli and smoky BBQ sauce, it’s a flavour-packed favourite for hearty appetites. 

SO Buns are more than just lunch—they’re a celebration of heritage, creativity, and quality.

“At Soul Origin, we are thrilled to introduce this new range to our customers”, said Adam Neill, Chief Operating Officer. “This is our first-ever offering of a tiger bun, and we’ve matched it with the classic and innovative flavours Soul Origin is known for. We are excited to share our pride and passion for our SO buns.”  

Don’t wait to discover your new favourite lunch! Visit a Soul Origin store and try the SO Buns range today. With big flavours and even bigger comfort, these buns are set to become your go-to lunch option.

Soul Origin—Goodness Made Great

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