Health, wellness, and hydration have just been elevated. Introducing LVL UP, the innovative hydration solution developed by two passionate Melbourne entrepreneurs, Madison Verrocchi and Austin Xenos, who are changing the game in hydration supplements. With a mission to create highly effective, great-tasting products free from artificial ingredients, LVL UP is designed to elevate the hydration experience and everyday performance for Australians.
Crafted with a premium blend of electrolytes and minerals, both working in harmony to deliver rapid hydration and enhance absorption, LVL UP is the modern-day solution for staying hydrated anytime, anywhere. Long-time friends, Madison and Austin created the brand based on their personal frustration around the lack of effective and enjoyable hydration options available in the market. Having played sports, worked out at the gym, long days in the sun, or after nights out, they often found existing products either tasted bad, contained too many artificial ingredients, or came in inconvenient formats. Determined to create a product that worked, tasted great, and was free from fillers, they spent two years perfecting the ultimate formula that people would actually enjoy drinking.
A pivotal moment for the duo came when they realised how prevalent dehydration is on a day-to-day basis, with 4 in 5 people experiencing symptoms of dehydration. Solidifying their belief that there was a significant gap in the market, LVL UP was the solution to make hydration effortless and accessible to everyone.
“We see LVL UP as more than just an electrolyte supplement – it’s a lifestyle. Whether you’re hitting the gym, travelling, working long hours and need a pick-me-up, or simply looking for a better way to stay hydrated, LVL UP fits seamlessly into any routine. Our goal is to provide Aussies with a clean, effective, and great-tasting solution that’s easy to make part of their everyday lives” says Madison Verrocchi.
What sets LVL UP apart from competitors is its non-carbonated, smooth formula that’s easy to drink and enjoy. The sleek, slimline packaging is designed to fit seamlessly into your bag or pocket, which comes in convenient, single-serve sachets that are portable for anyone on the go. Unlike traditional electrolyte drinks, LVL UP provides a refreshing formula without the bulky bottles or medicinal, fizzy aftertaste.
The formula is the result of years of research, testing, and refinement, ensuring the perfect blend of electrolytes like sodium and potassium is included for optimal hydration. Based on studies, consumers have reported faster hydration, reduced symptoms of fatigue, lack of focus and cognitive function, and an overall clear difference compared to other products on the market.
“The taste was a huge focus for us,” says Austin Xenos. “We wanted flavours that people would genuinely enjoy drinking regularly, not just when they felt dehydrated. It’s not just about drinking water, it’s about proactive hydration with the right balance of electrolytes.”
The current flavour lineup includes:
- Mixed Berry – A vibrant, fruity blend, and a customer favourite.
- Lemon & Lime – A crisp and refreshing citrus burst.
- Orange – A classic, juicy twist.
With their latest additions, released in November 2024:
- Watermelon – A juicy, refreshing summer flavour.
- Tropical – A lush blend of exotic fruits, reminiscent of a tropical paradise.
LVL UP is proudly Australian-owned using high-quality ingredients that meet strict formulation standards. The product is manufactured in a GMP (Good Manufacturing Practice) facility and is TGA-listed, highlighting its scientifically proven ability to relieve symptoms of dehydration.
The range is currently available for purchase at Chemist Warehouse and Coles Supermarkets nationwide, with a 10-pack retailing for RRP $14.99 and a 30-pack for $26.99. At just $0.83 per serve when purchasing the 30-pack, LVL UP makes high-quality hydration accessible for all.