Clean Collective is set to disrupt Australia’s liquor scene with the launch of their flavour-packed, healthier alcoholic premixes. Founded by Holly McGrath and Daniel Benoy, Clean Collective made waves in 2016 by introducing New Zealand’s first ‘better-for-you’ premixes.
Holly and Dan were in their early 20s when they realised that their social lives were
clashing with their growing health consciousness. Frustrated by the lack of alcohol
options that prioritised wellness, they created their own. The name “Clean Collective”
speaks directly to the essence of the brand – clean ingredients and a refreshing taste. It
also represents a community of like-minded individuals who want to make healthier
choices without giving up their social lives.
With a focus on natural ingredients, exceptional taste, and a commitment to doing
things differently, Clean Collective is a brand that refuses to settle for the status quo.
From the outset, the brand set itself apart by becoming one of the first alcoholic
brands to feature a nutritional panel on its packaging, reflecting Holly and Dan’s
dedication to transparency and quality. Armed with nothing more than a dream and
their savings, they launched their first flavour, Mandarin & Lime Mojito, with a 30,000-
bottle production run.
In December 2017, they took to the streets of New Zealand, knocking on doors and
convincing liquor stores to give their product a try. The response was brilliant, within
six weeks, their entire first batch was sold out, marking the beginning of an incredible
journey.
“As Kiwis with a business, Australia has always been on our radar as a promising market. After launching Clean Collective and spotting a similar market gap as in NZ, we initially focused on our home market due to limited resources. Now, after 7 years of growth, we believe it’s the right time to take the leap. We’re confident in our unique product and brand and are starting with the NSW retail market. We’ll also offer e-commerce options to reach other states as we expand. We’re ready and excited for this next step!”, said Holly, Co-Founder of Clean Collective.
Now, Clean Collective is ready to make a splash across the Tasman, launching into the Australian market this October. With a strong demand from Aussie consumers and a natural alignment with the Australian lifestyle, the brand is excited to introduce its healthier, delicious options to a new audience.
Clean Collective is not just another average premix brand. Their bold, authentic flavours are among the healthiest on the market – no sugar, no carbs, no preservatives, natural ingredients. The products are also vegan and gluten-free, catering to a wide
range of dietary preferences.
The Clean Collective range offers natural, full-flavour premixes in sleek 250ml cans, featuring expertly blended fruit-infused flavours with premium spirits. Launching in Australia is the Tropical Passionfruit and Mango with Vodka, refreshing Pineapple with Vodka, and tantalisingly vibrant Pear & Elderflower with Vodka.
Quality and taste are at the heart of everything Clean Collective does. Their products
are brewed at two top breweries in New Zealand, with strict quality control measures
and advanced in-line testing to ensure every batch meets the highest standards. All
products undergo third-party lab testing to maintain this commitment to quality. Holly
is the creative director and leads innovation, working closely with food technologists to
develop new flavours, while Dan oversees sales and distribution.
Clean Collective’s success in New Zealand has led to an exciting expansion into
Australia. With their fresh, health-conscious approach to alcohol, Clean Collective is
ready to offer Aussies the ultimate better-for-you beverage this summer.
Clean Collective is thrilled to announce that their new range is available for purchase, at cleancollectiveau.com. Customers can choose from a 4-pack for just $19.99 or a mixed 12-pack for $49.99. The rollout will begin with independent stockists in New South Wales and online through their e-commerce store, followed by an expansion across all states in Australia.