Coming soon to Prahran Market
Cherished Melbourne institution American Doughnut Kitchen will expand its sweet legacy, opening its first bricks and mortar shop at Prahran Market this autumn.
A beloved icon, American Doughnut Kitchen is known for their oozy, sugar-coated hot jam doughnuts that they have been slinging from a vintage van at Queen Victoria Market since 1950.
The new shop at Prahran Market will offer the same aromatic and customer-focused experience but with a modern twist. Inspired by the famous van, the store fit out will pay homage to the truck; featuring the same open work station where customers can watch their toasty doughnuts be cut, cooked and filled with the classic raspberry plum jam before being tossed in sugar to enjoy.
For the first time, doughnut lovers will be able to pair their doughnuts with a delicious cup of coffee from American Doughnut Kitchen for the ultimate Melbourne market breakfast.
American Doughnut Kitchen Managing Director Belinda Donaghey says the new southside residence will open up many exciting opportunities for the family-operated business.
“This expansion has been a long-time coming and is a testament to our family’s commitment to creating moments of delight and connection. Our doughnuts are not just a treat; they are a symbol of tradition and indulgence. We’re excited to share our legacy with more doughnut lovers in Melbourne’s south while still staying true to our roots as a market trader.
“The new Prahran Market shop will be an open invitation to join the American Doughnut Kitchen family and discover just how much a humble jam doughnut can mean. We’re looking forward to meeting our new market neighbours and the endless partnership and collaboration possibilities that will come with it,” Belinda said.
Stay tuned for the American Doughnut Kitchen shop at Prahran Market open date.