If you work in the food industry then you know the importance of the big tradeshows to generate exposure, leads and sales. But you also know how some companies always seem to shine while others blend into the background. That is why it is important to plan for success.
The organisers of the Foodservice show know how important it is for companies to get a positive return on their investment. That is why they are running a series of ‘how to exhibit’ workshops around the country over coming weeks.
Event Director Tim Collett says “many companies book into shows and leave the planning to the last minute. But with just a little bit of planning and effort they can literally double their return. We are here to help them to get the most from every show”.
Asked for three quick tips Collett said “first is to make sure you invite all your current and potential clients to come and see you at the show; second is to be really obvious about what you do and make product the hero of the stand; and third is to follow up every lead quickly after the event”.
The workshops will be held in Brisbane on 27 February, Sydney on 6 March and Melbourne on 7 March. They will run from 2pm – 4.30pm with plenty of time for questions and networking. Sessions will include:
* Booking the right show
* Planning your stand
* Pre-show promotion
* Motivating your team
* Asking questions
* Sampling
* Following up
The workshops are suitable for companies participating in any expo here in Australia or overseas. They are free for exhibitors in Foodservice Australia and only $48 for anyone else. For more info and booking visit www.exhibitorworkshop.com.au