SMIRNOFF IS CRACKING OPEN A NEW CATEGORY WITH THE LAUNCH OF FRUIT JUICE-INFUSED SODAS FOR DAY AND HARD SODAS FOR NIGHT
The maker of the world’s number one vodka brand, Smirnoff, is turning up the summer vibes with the launch of a new line in its ready-to-drink range — Smirnoff Sodas.Striking the ultimate balance between a seltzer and a classic ready-to-drink (RTD) and bursting with flavour, the new drop includes two distinct Soda options and five fresh new flavours to try. This includes three delicious tasting Smirnoff Sodas infused with real fruit juice ideal for days of play and two bold Smirnoff Hard Sodas perfect for a night full of adventure.
Off the back of increasing demand for lighter premix options that don’t compromise on flavour, the first of Smirnoff’s exciting new offerings is the deliciously playful Smirnoff Soda range. Available in three juicy flavours with a zesty twist –– Lime & Lemon, Pineapple & Lime, and Peach & Lime –– Smirnoff Sodas feature an effervescent combination of real fruit juice, expertly mixed with vodka and topped with refreshing soda water. Perfect for those looking for a lower calorie RTD option during the long summer days spent under the sun with friends, each Soda boasts less than 100 calories per can, is low in sugar with up to just 2.2g per 100ml and has a 3.5% ABV.
Then when the sun goes down and the excitement for a big night out turns up, Smirnoff has also introduced two bold, energetic Hard Sodas inspired by the electric neon lights of Las Vegas. Blending smooth premium Smirnoff vodka with a sharp kick of citrus, Smirnoff Hard Sodas pack a flavour punch and a 6% ABV, making them the perfect addition to an unforgettable evening. Bold tasting and full flavoured, featuring tangy, fragrant yuzu, and zesty pink grapefruit, the Yuzu Citrus Burst Hard Soda and Pink Grapefruit Crush Hard Soda are also only 140 calories per can and low in sugar (2g sugar / 100ml).
Diageo Marketing Manager (Smirnoff), Maddy Stockwell, says: “Sodas are an exciting, emerging segment of Vodka RTD that is quickly taking off in the Australian market and we’re excited to be adding to the hype with our new range of Smirnoff Sodas. We know the RTD trend continues to soar so we’re thrilled to be offering Australians a brand-new duo of ranges that deliver both low sugar and lower calorie options made with real fruit juice, as well as hard sodas that are all full of flavour.”
Just in time for the return of summer’s piping hot days and balmy nights, Smirnoff Sodas and Hard Sodas are now available in liquor stores nationwide, with the Smirnoff Soda Peach & Lime and Pink Grapefruit Crush Hard Soda available exclusively at Dan Murphy’s and BWS. The Smirnoff Sodas 330ml four-packs retail for $24 RRP, while Smirnoff Hard Soda 330ml 4-packs retail for $26 RRP.