Launching its new Prebiotic Cape Seed Loaf with BARLEYmax®, the beloved brand is tackling our half-baked approach to maintaining a happy gut.
After selling approximately 26 million of its cult-favourite Cape Seed Loaf over the past 20 years, Bakers Delight has launched a new and improved version with the same great taste and even more health benefits.
According to The Gut Health Foundation, 50 per cent of Australians have gut health issues, with one in seven experiencing distressing symptoms1 . Given fibre plays a major role in our overall digestive health, it’s clear many Aussies aren’t getting enough of it in their diet.
Rolling out across all stores nationwide this month, Bakers Delight’s popular loaf will still feature the all-important 6 grains and seeds, now with the addition of BARLEYmax® to boost gut health and assist in lowering cholesterol.
Bakers Delight’s Product Development and Compliance Specialist, Eloisa Lopez, says regular consumption of the BARLEYmax® ingredient, in conjunction with a healthy and balanced diet, could be extremely beneficial in supporting a healthy gut microbiome.
“Introducing BARLEYmax® to our beloved Cape Seed Loaf will deliver our customers additional health benefits, with the same great taste. Adding this 100 per cent natural wholegrain to one of our best-selling loaves means Aussies can increase their fibre intake,” she says.
“While Bakers Delight has been serving Aussies across the country the freshest baked goods for more than 40 years, we place great importance on evolving our offering and listening to the wants and needs of our customers. It’s clear we need to focus on our gut health, and we’re proud to be launching the new and improved Prebiotic Cape Seed Loaf with BARLEYmax® to help address growing concerns,” she says.
BARLEYmax® was created by CSIRO to help people improve bowel health. A high fibre wholegrain with high levels of resistant starch, BARLEYmax® has a low glycaemic index and since 2009 has been used in breakfast cereals, muesli bars, food wraps, rice mixes and bread.
The unique blend of fibres in the BARLEYmax® wholegrain has four times the level of resistant starch of most grains and has 70 per cent more beta-glucan than oats.
Bakers Delight is also encouraging Aussies to take part in the ‘14 Day Gut Health Challenge’, developed in collaboration with CSIRO, to experience the gut-happy results for themselves. The 14-day Gut Health Challenge will see participants follow a fibre-rich diet, through easy and delicious recommended recipes. More information about the challenge can be found here.
The new loaf will be available to Aussies for $7 and is the perfect addition to any breakfast spread, packed lunch or after school snack, supporting all Aussies on their path to a healthy and happy gut.