Australian Venue Co to launch dedicated zero proof drinks list

Zero alcohol alternatives available in select venues nationwide from 1st July.Food and beverage-led hospitality group, Australian Venue Co is launching a Zero Proof Drinks List on 1st July. Just in time for Dry July.

Available in 57 venues nationwide, the alcohol-free and low alcohol selection will offer exciting choices to those who are choosing not to drink, or to drink less. The Zero Proof Drinks List includes beers, wines, spirits and signature cocktails.

The Zero Proof Drinks List will provide customers with genuine alternatives to the alcoholic counterparts. The zero proof cocktail selection is the standout, including booze-free versions of best-selling cocktails with an Espresso Martino, Nogroni and Amalfi Spritz. A range of signature cocktails offers fruity, spicy and smooth flavour profiles with the Berry Spritz, the Dark & Spicy and the Smooth Operator.

While the Zero Proof Drinks List roll-out is across select venues nationwide, each venue will tailor their list to appeal to their local customer base. Venues include Sarah Sands Hotel, O’Connell’s and Newmarket Hotel in VIC; The Rook, Manly Wine and Cargo Bar in NSW; Kings Beach Tavern, MiHi Tavern and Bonny View Hotel in QLD; The Aviary and The Guildford in WA; Brighton Metro Hotel and Parkside in SA; and Smith Street Social in NT.

Australian Venue Co has recognised the demand for alcohol free and low alcohol beverages and is the first group to market in catering to this trend at scale. AVC is consistently delivering new concepts for customers, such as major activations like The Winter Village and Beach Club and events like Brunch with Soul, which was a first in Melbourne.

By offering such a great selection of zero proof drinks, customers can choose not to drink, or drink less while still enjoying great beverages at their favourite venues. Whether they are the designated driver, a weekend warrior training for a big event, have an early start in the morning, entertaining clients, pregnant or simply taking a break from booze, the list provides options that don’t draw attention to the fact that someone isn’t drinking alcohol.

Australian Venue Co Chief Marketing Officer Kylie Moncur said the Zero Proof Drinks List was a great addition to AVC’s offering.

“At AVC, we understand what our customers want and are proud to be the first hospitality group to roll-out a zero proof drinks list at scale. With our new Zero Proof cocktail list and low alcohol range, there’s no reason to feel left out on a night out,” says Moncur.

“Having a glass of wine over dinner with friends or holding a cocktail at a party feels so much more celebratory than sipping on soda water. This list is about offering better options for everyone, and making it easier to get together with friends and family, regardless of what you’re drinking,” she said.

AVC prides itself on its portfolio of more than 160 unique and individual venues across Australia and New Zealand. The group’s approach is to stay at the forefront of hospitality trends and technical advancement. AVC encourages local leadership and to tailor venues to local community tastes, supported by the group’s centralised support office, including HR, finance and marketing.

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